Entertainment
Netflix: What the viewing figures actually tell us about viewing habits
Netflix released its first comprehensive set of viewing figures earlier this week, revealing The Night Agent, Wednesday, and Queen Charlotte to be among the streamer’s most-watched hits.
It gave the TV industry a glimpse of which shows performed best with subscribers – previously, Netflix had been criticised for being too secretive, often not even telling the people who produced a show how well-watched it was.
“We believe the viewing information in this report… will give creators and our industry deeper insights into our audiences, and what resonates with them,” the company said as it released the data on Wednesday.
But the report left a few key unanswered questions.
Netflix ranks its viewing data by the total number of hours viewed – and FBI thriller The Night Agent came out on top, with 812 million hours viewed.
It’s a reasonable metric, but one that favours certain shows, and comes with several caveats.
Where’s Stranger Things?
The first thing to note about the numbers reported this week is that the figures only cover January to June 2023.
That partly explains why some shows that people most associate with Netflix – such as The Crown and Stranger Things – aren’t even in the top 50. Neither released new episodes during that period.
Instead, series that were released within those six months made the top 20, such as You, Ginny & Georgia, Beef, and Love Is Blind.
Netflix’s top 10: Jan to June 2023
- 1. The Night Agent season one – 812 million hours viewed
- 2. Ginny & Georgia season two – 665m
- 3. The Glory season one – 622m
- 4. Wednesday season one – 507m
- 5. Queen Charlotte: A Bridgerton Story – 503m
- 6. You season four – 440m
- 7. La Reina del Sur season three – 429m
- 8. Outer Banks season three – 402m
- 9. Ginny & Georgia season one – 302m
- 10. Fubar season one – 266m
See the full report on Netflix’s website
However, the other reason why some of the streamer’s best-known shows don’t rank more highly is that Netflix has divided them up by season.
For example, The Crown’s most-viewed series in the first half of this year was season five, which was watched for 76 million hours – making it the 153rd most watched.
But if you add the first four seasons, that figure rises to a total of 214 million hours – which would have given it a considerably higher placing on the list.
Similarly, Stranger Things’ cumulative total of 347 million hours would make the show rank more highly as a whole than the 61st placing it got for season four’s 133 million hours.
Some shows that performed well are lesser known in the UK – Spanish-language La Reina del Sur and South Korea’s The Glory will have notched up many of their viewing hours internationally.
A closer look at the TV shows’ total hours reveals another issue with the numbers.
Netflix says subscribers spent a whopping 812 million hours watching The Night Agent, which topped the rankings overall.
Divide that by the number of episodes, 10, and you get an average of 81.2 million hours viewed per episode.
However, the average episode length of the Night Agent was 49 minutes, not an hour. So, with a bit of rough maths on our iPhone calculator, that means the average number of households that watched is closer to 99 million.
What about the films?
With all of this talk about TV series, you may have already realised that films are at a considerable disadvantage in the rankings.
A show with numerous episodes has a clear advantage over an individual film.
As a result, the highest-ranking film on the list, The Mother starring Jennifer Lopez, could only reach 14th place with nearly 250 million hours.
That is extremely healthy for a movie – but its two-hour run time naturally cannot compete on the same playing field as The Night Agent, which totalled more than eight hours.
The fact that film and TV durations vary so wildly makes the streamer’s decision to list its viewing by hours more complicated – because it doesn’t tell us how many people watched a particular show.
For example, the second-highest-ranking film in the first half of this year was Luther: The Fallen Sun, starring Idris Elba, which was watched for more than 209 million hours.
As Luther’s run time is a little over two hours, you could in theory cut that number in half to get a rough estimate of the number of households that clicked play – about 100 million.
But even that figure comes with its own small print because this calculation only works if we assume everybody who watched the film got to the end.
While some people will have watched the movie in full, others might have given up after 10 minutes. Equally, at the other end of the scale, people who enjoyed it might have watched it more than once.
Therefore, it’s almost impossible to reliably estimate the actual audience in the way we do with terrestrial TV programmes.
These numbers are fascinating and give us a good indication of which TV series and films are engaging audiences the most.
But without further breakdowns such as audience completion rates, they only tell part of the story.
© BBC News
CCTV video footage confirmed what many people in the music industry knew was brewing: a moment of reckoning for one of the most influential hip-hop artists in history.
The clips of Sean “Diddy” Combs kicking his former girlfriend Cassie Ventura – as she lay motionless on the floor – cemented his downfall, despite his apology after the leak.
“I don’t see a path for him to come back from this,” said Amy DuBois Barnett, the former editor-in-chief of Ebony magazine, who has written about hip-hop culture.
Combs’ reputation in the industry had been “chequered for some time,” added Barnett. “Many people were aware of his pretty unbridled temper.”
Combs – formerly known as P Diddy, Puff Daddy or Puffy – is one of the best-selling and most acclaimed artists of all time, with three Grammy Awards and millions of record sales to his name.
For years, nothing really affected his rise to icon status as an artist, producer and businessman. There were negative stories in the industry, said Barnett, but much of it stayed out of the public eye.
Last November, Ms Ventura settled a lawsuit against Combs – in which she accused him of rape and sexual trafficking – for an undisclosed sum. But Combs’ lawyer said the settlement was “in no way an admission of wrongdoing”.
Celebrities continued to voice support for him, but that ended with the CCTV video obtained by CNN and published last week.
The assault shown in the footage is brutal. After kicking Ms Ventura like a football, Combs, wearing just a towel, is seen dragging her across the floor.
The video appears to be a compilation of surveillance footage angles dated 5 March 2016, which CNN said was filmed at the InterContinental Hotel in Century City, Los Angeles. In her lawsuit, Ms Ventura had described a March 2016 incident at that hotel, in which Combs allegedly attacked her.
A string of other lawsuits have since been brought against Combs for abuse, sexual misconduct and rape. The latest was filed on Tuesday by Crystal McKinney, a former model and winner of MTV’s 1998 Model Mission competition.
She claimed she was “drugged and sexually assaulted” in 2003 by Combs following a fashion event in New York. BBC News has contacted Diddy’s representatives for comment on the claims.
When the first lawsuits were filed, the rapper called the accusations “sickening” and said the alleged victims were looking for “a quick pay day”.
But the video of the assault on Ms Ventura undermined those denials.
Combs was silent for two days after its release, before posting an apology to Instagram, admitting it was him in the tape and calling his actions “inexcusable”.
“I was disgusted then when I did it,” he said, “and I’m disgusted now.”
“I went and I sought out professional help,” he continued. “I got into going to therapy, going to rehab. I had to ask God for his mercy and grace. I’m so sorry.”
Combs did not mention Cassie Ventura in his apology, and her lawyers hit back, saying: “Combs’ recent statement is more about himself than the many people he has hurt.”
The apology was “too little too late,” said Camron Dowlatshahi, an entertainment lawyer in Los Angeles. “It shows the short-sightedness of Diddy, thinking he’s not going to be held accountable and that he has enough money to take care of everything.
Barnett, who has written about misogyny in the rap industry, described the statement as “the most ill-advised apology ever”. She suggested it was from the “classic ‘famous man’ playbook: deny, deny, deny. Get caught. Apologise, then talk about going to therapy.”
“No-one’s taking it seriously, particularly because he previously accused Cassie and others of being gold-diggers. That really angered a lot of people in the music industry.”
In April, news helicopters on both the US east and west coasts filmed police raids on mansions linked to the rapper. They were part of an ongoing criminal investigation by law enforcement into sex trafficking.
The man who was idolised as a hip-hop legend has been lying low since then.
Family pictures with his daughters posted to Combs’ Instagram account are in stark contrast to the images of him carrying out a violent assault.
The Los Angeles District Attorney’s Office said on Friday that it would not be able to bring charges due to the statute of limitations for assault. So where does the CCTV video, and the ongoing investigation, leave his career?
In his music, Diddy has often relied on collaborations with other A-list stars. His last album featured Mary J Blige, The Weekend, 21 Savage, and John Legend. He is extremely unlikely to be able to recreate such productions now.
But whether there will be an effect on his vast number of listeners is less clear. Fitness company Peloton has banned his music from its workout playlists already, according to TMZ, but other companies are yet to comment.
R Kelly continues to get millions of monthly listeners on Spotify, despite convictions for child sexual abuse.
Meanwhile, Kanye West experienced a peak in his monthly listeners last year, despite being dropped by brands for expressing antisemitic views.
Those who passed by Diddy’s star on the Hollywood Walk of Fame this week reflected on what the video meant to the rapper’s fans.
“It’s career-ending. I don’t know how he’s going to come back from this,” said Mar Anthony, a Los Angeles local. “I was a fan when I was a kid, listening to Every Breath You Take (I’ll Be Missing You). But what he did and the music, they’re two different things.
“It’s the same thing with Michael Jackson,” he said, nodding towards another Walk of Fame star that lies not far away – in an apparent reference to allegations of child abuse made against that star.
Diddy “definitely deserves what is coming to him”, said Prince Laurenz Hamlin, who was visiting LA. “But he still has built a legacy in the music industry. I think people will have to separate the art from the artist.”
One woman, after snapping a photo of Combs’ star, simply muttered “predator” as she walked away.
It is unclear who is currently advising Sean Combs. The law firm that previously issued denials on his behalf has said it no longer represents him.
Despite the civil lawsuits there have been no criminal charges filed against him. But the ongoing police investigation will no doubt be weighing heavily on the rapper.
“The Department of Homeland Security was involved [in the raids],” said Mr Dowlatshahi. “Just that fact alone shows the severity of what’s going on here.”
© BBC News
David Ellison, 41, would not be the first rich guy to arrive in Hollywood with a fat bank account and dreams of making movies, though the son of billionaire Oracle founder Larry Ellison boasts the rarest of attributes for a budding media mogul: a Silicon Valley pedigree.
In an industry where many get their start fetching coffee or moving props, Ellison spent summers writing computer code for his father’s software company and getting insights on the movie business from Pixar Animation Studios co-founder Steve Jobs. Those geek sensibilities will come in handy if he succeeds in his bid to take over Paramount Global, a storied studio whose fortunes have been upended by technological change.
Ellison is orchestrating a multi-step transaction that would result in the merger of his independent studio, Skydance Media, with Paramount. Skydance entered into a 30-day exclusive negotiation with a special committee of the Paramount board, though as with any talks, a deal is not assured.
If Paramount’s board recommends the merger, it would present an opportunity for Ellison to revitalize the venerable studio, whose library of 1,000 films includes classics like “Star Trek,” “The Godfather” and “Indiana Jones,” and whose television assets include broadcaster CBS and cable networks MTV and Nickelodeon.
Ellison would likely restructure the company to deliver the highest-quality content and recalibrate the Paramount+ streaming service in a way that differentiates it from its rivals, according to one person familiar with Skydance’s strategy.
“One of the things that people are under-estimating … is his sense of tech, compared to some of the other guys, … maybe with his father’s help or just his upbringing,” said Endeavor CEO Ari Emanuel. “What they do with Paramount+ and all that other stuff I think will be refreshing.”
Skydance also is seeking to buy National Amusements, the Redstone family’s holding company, which owns 77% of Paramount’s class-A voting stock. That deal is contingent upon Paramount agreeing to acquire Skydance in an all-stock transaction valued at $5 billion.
Ellison demonstrated an appetite for risk-taking from an early age, learning to fly when he was 13 with his father, who took lessons with him. By the age of 16, David Ellison was flying an Extra 300, a high-performance aerobatic plane.
The studio’s name takes its inspiration from Ellison’s love of stunt flying, also known as “skydancing.”
Ellison and his sister, Megan, were raised by their mother, Barbara Boothe, who instilled in them a strong work ethic (they received a $5 weekly allowance for performing chores) and a love of film. Every weekend, they watched movies, he has told people.
Ellison enrolled in Pepperdine University to study business, but transferred to the University of California’s film school. A GQ magazine profile of Ellison in 2015 noted that sister Megan served as a boom operator on her brother’s senior-thesis movie. In 2011, she founded her own studio, Annapurna Pictures, which backed such Oscar-nominated films as “Zero Dark Thirty” and “American Hustle.”
In 2006, Ellison dropped out of school to finance “Flyboys,” a World War I movie about fighter pilots starring James Franco and Ellison. The film flopped and another project, “Northern Lights,” failed to take flight.
Ellison then sought another tack. Skydance struck a four-year deal with Paramount Pictures that led to Ellison’s first success, the Coen brothers’ 2010 remake of the western “True Grit,” which garnered 10 Oscar nominations. Other box office triumphs have followed, including “World War Z,” “Star Trek,” a trio of “Mission: Impossible” films and “Top Gun: Maverick.”
Bryan Lourd, co-chairman and chief executive of the Creative Artists Agency, said Ellison is detail-oriented and an advocate for projects, both creatively and in terms of deal structure. Because Ellison worked on these big projects early in his career, he had the opportunity to learn from the best.
If Ellison lands the deal, he will be “an owner-operator that actually loves film and television and stories, and that is needed now more than ever,” Lourd said.
Skydance studio has grown with Ellison’s ambitions. The studio now employs 1,300 people and is on track to deliver six live-action feature films, 10 television series and plus two animated movies over the next year.
In 2016, Skydance acquired The Workshop Entertainment to launch a game group, Skydance Interactive. In 2017 Skydance launched an animation division, now led by former Pixar creative chief John Lasseter. It expanded into sports-related scripted series and documentaries in 2021, forming partnerships with the National Football League, Tom Brady’s Religion of Sports and John Skipper’s Meadowlark Media.
Skydance is backed by investments from the Ellison family, RedBird Capital Partners, KKR, Chinese internet giant Tencent, and Korean powerhouse CJ ENM and its entertainment subsidiary, Studio Dragon.
© Reuters
The US House of Representatives approved a bill on Saturday that would force the wildly popular social media app TikTok to divest from its Chinese parent company ByteDance or be shut out of the American market.
US and other Western officials have voiced alarm over the popularity of TikTok with young people, alleging that it allows Beijing to spy on users. It has 170 million in the United States alone.
These critics also say TikTok is subservient to Beijing and a conduit to spread propaganda. China and the company deny these claims.
The bill, which could trigger the rare step of barring a company from operating in the US market, now goes to the Senate for a vote next week. It passed the House on Saturday with strong bipartisan support, by a margin of 360 to 58.
President Joe Biden has stated he will sign the legislation. He reiterated his concerns about TikTok in a telephone conversation with Chinese President Xi Jinping early this month.
The ultimatum to the social media app was included in a broader text that provides aid for Ukraine, Israel and Taiwan.
TikTok quickly complained Saturday after the vote, saying in a statement “it is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill that would trample the free speech rights of 170 million Americans, devastate 7 million businesses, and shutter a platform that contributes $24 billion to the U.S. economy, annually.”
Under scrutiny
Under the bill, ByteDance would have to sell the app within a year or be excluded from Apple and Google’s app stores in the United States.
The House of Representatives last month approved a similar bill cracking down on TikTok, but the measure got held up in the Senate.
Steven Mnuchin, who served as US treasury secretary under former president Donald Trump, has said he is interested in acquiring TikTok and has assembled a group of investors.
TikTok has been in the crosshairs of US authorities for years, with authorities saying the platform allows Beijing to snoop on users in the United States.
But a law banning it could trigger lawsuits. This bill gives the US president the authority to designate other applications as a threat to national security if they are controlled by a country deemed hostile.
Elon Musk, the billionaire owner of X, formerly Twitter, came out Friday against banning TikTok, saying it went against freedom of expression.
“TikTok should not be banned in the USA, even though such a ban may benefit the X platform,” Musk said in a post on the social network he acquired in 2022.
“Doing so would be contrary to freedom of speech and expression,” said Musk.
© AFP
All five members of the Spice Girls have reunited, just perhaps not as you’d expect.
On Saturday night, Victoria Beckham, Melanie Brown, Emma Bunton, Geri Horner and Melanie Chisholm, better known as Posh, Scary, Baby, Ginger and Sporty Spice, came together to celebrate Victoria’s 50th birthday in London.
The bandmates partied like it was 1997, performing their classic song, Stop.
David Beckham shared the moment on Instagram, and was seen singing along.
“I mean come on,” Victoria’s husband, and former England captain, 48, wrote in his caption.
David Beckham was seen carrying Victoria out of the party
Victoria responded in the comments, writing: “Best night ever! Happy Birthday to me! I love you all so much! #SpiceUpYourLife.”
The hashtag relates to a song of the same name, released by the Spice Girls during their 1990s heyday.
The party, which was reported to have taken place at Oswald’s private members club in Mayfair, saw celebrity appearances from the likes of Tom Cruise, Salma Hayek, Rosie Huntington-Whiteley and Gordon Ramsay.
Eva Longoria added some LA glamour to proceedings
Ahead of the party, Victoria shared a series of photos on Instagram of her family, including her husband and the couple’s four children – Brooklyn, Romeo, Cruz and Harper.
“Can’t wait to celebrate with my family and friends! I love you all so much,”the fashion designer wrote.
Beckham and his three sons were all dressed in tuxedos. Victoria opted for a light green ball gown, while Harper wore a cream floor-length dress.
Victoria has recently been pictured on crutches, although she wasn’t using them in the pictures she shared on social media.
The Spice Girls – sans Posh – last performed together in 2019
The bandmates did not appear to be using microphones during the birthday performance, but were seen singing along as they performed the Stop dance routine together.
Samuel Zernig, a Spice Girls “superfan” and comedian, told BBC News he “hasn’t stopped smiling” after seeing the video, adding: “Christmas came early.”
The Spice Girls in their 90s heyday
He continued: “It is really wonderful to see that it has been 30 years since they formed, and just this tiny, tiny video generated global headlines.”
Tom Cruise signed autographs for fans on his way out of the party
Fans on social media were overjoyed to see the five Spice Girls back together for the first time in years, with many commenting on Beckham’s post.
“David, you are the best social media manager out there, thank you for giving the people content,” wrote one.
“The moment the entire planet has been waiting for,” wrote another.
“How my daughter feels about Taylor Swift is how I feel about these girls,” a third person said.
Mel B, aka Scary Spice, wore a red dress to the party
Other fans pleaded with the band to go on tour again, with one asking: “Can we have a word about transporting this to Glastonbury please?”
Bookmaker Coral has now slashed the odds on an official Spice Girls reunion in 2024 – and a Glastonbury performance and new album in 2025 – following the birthday bash performance.
The Spice Girls came together in 1994, after they responded to an advert for candidates to form an all-girl group.
After the release of their chart-topping debut single Wannabe in 1996, “Spice mania” swept the planet, with their self-styled “Girl Power” mantra – a brand of female empowerment that made them a global pop culture phenomenon.
Geri Halliwell, aka Ginger Spice, joined in the fun at Posh’s celebrations
In total, they scored nine UK number one hits, which also included Say You’ll Be There, 2 Become 1, Who Do You Think You Are, Spice Up Your Life and Viva Forever.
Geri Halliwell left the Spice Girls in 1998 and the group finally split up in 2001. But they reunited for tours in 2007 and a performance at the London Olympics closing ceremony in 2012. A European tour took place in 2019 but without Victoria.
© BBC News
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